Hashtag Research for Social Media
Custom prompt
Develop a hashtag research strategy for [business name], a [business type] in [location], to boost visibility, engagement, and reach on social media platforms like Instagram, Facebook, and Twitter. The strategy should focus on identifying relevant, high-performing hashtags that align with our [service] style, [ambiance], and [cuisine]. Key steps include:
Branded Hashtags: Create and promote unique branded hashtags such as #[businessname] or #[businessnameSpecials] that customers can use when posting about their experiences at the restaurant. Encourage followers to use the hashtag for a chance to be featured on the restaurant’s social media.
Local Hashtags: Research and use location-based hashtags that target customers in [location] and surrounding areas. Examples include #[locationFoodies], #[locationEats], or #[locationDining]. This helps attract local customers and boosts the restaurant’s visibility within the community.
Cuisine-Specific Hashtags: Use hashtags that are relevant to the restaurant’s [cuisine], such as #[cuisineType], #[cuisineLovers], or #[DishName]. This targets users specifically interested in the type of food the restaurant offers and can help reach a niche audience.
Trending Food Hashtags: Identify trending hashtags in the food industry, such as #[Foodstagram], #[FoodieLife], or #[InstaEats]. Use these popular hashtags to connect with a broader food-loving community on social media.
Event and Promotion Hashtags: For special events, promotions, or holidays, use timely hashtags such as #[HolidaySpecial], #[WeekendBrunch], or #[EventName]. These can be combined with location and cuisine hashtags to create more visibility during key moments.
Engagement Hashtags: Use hashtags that encourage user engagement, like #[DishOfTheDay], #[FoodChallenge], or #[TryThisNow], to prompt followers to interact with posts, share their own experiences, or participate in challenges.
Competitor Hashtags: Research the hashtags that competitors or other local restaurants are using successfully and consider incorporating them if relevant. This can help position the restaurant within the same context as other popular dining spots in the area.
Hashtag Volume and Variety: Use a mix of high-volume, mid-tier, and niche hashtags. High-volume hashtags increase the chances of reaching a larger audience, while niche hashtags target a more specific, engaged community. Aim for 15-30 hashtags per post on Instagram, and adjust for other platforms accordingly.
Monitor hashtag performance using tools like Instagram Insights or third-party apps, and refine the strategy based on engagement, reach, and trends. Promote branded hashtags in-store, on menus, and through email marketing to encourage customer participation.