Sustainability
Three core pillars of sustainability
GoNow provides a proximity-based marketing tool that helps improve the three core pillars of sustainability: environmental, social and economic.
Why Invest In Sustainability?
Because it is what customers want.
Sustainability dictates our purchasing decisions. Issues such as climate change and excess waste are now affecting consumers purchasing habits.
87% of consumers want businesses to help them lower their footprint and advocate for social and environmental responsibility.
Even more significantly, 76% would boycott businesses who behave in ways contrary to this.
For retailers and brands, focusing on sustainable practices is not only crucial to protect the environment, but is also a key way to attract younger generations of consumers and drive long-term brand loyalty.
FOOD
WASTE
Problem. 1/3 of all food produced is wasted. There’s food lost or wasted along the production chain. And it’s not just the food itself that goes to waste; it’s all the resources that went into making it, from water to land and labour. When wasted, food harms the environment – it’s responsible for 8% of the global greenhouse gas emissions which we all know is bad news for the planet!
"Reducing food waste is one of the most important things we can do to reverse global warming.” – CHAD FRISCHMANN, CLIMATE CHANGE EXPERT
Solution. GoNow helps local restaurants, bakeries, supermarkets and fruit markets to sell any perishable, soon to expire, food instantly by using GoNow, they can quickly (in under 20 seconds) advertise a big discount promoting unsold food to nearby people.
Now businesses can cut waste, win back sunk costs and attract new customers.
FASHION
WASTE
Problem. The fashion sector is the second largest polluter in the world. Billions of euros worth of clothing are burnt or destroyed each year.
“The fashion sector cannot keep this dirty little secret hidden any longer.” – VOGUE BUSINESS
Solution. GoNow helps fashion retailers sell their excess unsold clothing to prevent further environmental damage. By using GoNow, retailers can quickly (in under 20 seconds) advertise a discount promoting unsold excess fashion to nearby people.
Now businesses can cut waste, win back sunk costs and attract new customers.
RETAIL
WASTE
Problem. Retail businesses like Amazon destroys millions of unsold products every year. 650 million euros of new goods are dumped yearly in France alone! Every country has similar problems, and every retailer needs to find sustainable ways to sell their excess products.
“It is a waste that shocks, that is shocking to common sense. It’s a scandal” – EDOUARD PHILIPPE, FRANCE’S PRIME MINISTER
Solution. GoNow helps retailers sell their excess unsold products to prevent further environmental damage. By using GoNow, retailers can quickly (in under 20 seconds) advertise a big discount promoting unsold excess products to nearby people.
Now businesses can cut waste, win back sunk costs and attract new customers.
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