MRS Climatización

A modern, multilingual platform for a technical services company

Migration from ageing technology, a brand refresh, sector-led content architecture and bespoke lead-generation tools for an HVAC and maintenance company.

Client: MRS Climatización
Sector: Building services & HVAC
Location: Barcelona & Sabadell, Spain
Status: Live
Website: mrsclimatizacion.com(opens in a new tab)

The challenge

MRS installs and maintains climate control, electrical and building systems for hotels, offices, schools, healthcare and retail. The business had outgrown its older website, which did not explain its services by sector or generate enough qualified enquiries.

What changed

Migrated from ageing technology to a modern Next.js platform
Refreshed the brand for digital use
Built a sector and service content architecture (hotels, student residences, schools, offices, retail, healthcare)
Added Spanish, Catalan and English language versions
Implemented SEO and AEO optimisation
Built bespoke lead-generation and customer-acquisition tools

Our role

Strategy, brand refresh, design, development, SEO/AEO, campaign management and content.

Services

Platform migrationBrand refreshSEO & AEOLead generationCampaignsContent & creative

Technology

Next.jsVercelMultilingual routing

Key features

Service pages for climate control, electrical and integrated maintenance
Sector pages for each building type
Technical proposal request flow
Spanish, Catalan and English versions

Outcome

A clearer, faster website that explains what MRS does for each type of building and gives prospective clients a direct route to request a technical proposal. Campaign management and content development are ongoing.