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Service

SEO, AEO & AI Search

We structure websites so search engines and AI systems can understand them, cite them and send you the right visitors.

Search now happens in two places: the classic results page and AI answers from tools such as ChatGPT, Gemini, Perplexity and Google AI Overviews. Both reward the same foundations: clear entities, well-structured content, fast crawlable pages and accurate structured data. We build those foundations into the website itself rather than bolting them on later.

Sound familiar?

  • People can find you on Google, but you do not appear in AI answers
  • Your content is hard for machines to parse: thin pages, vague headings, no structured data
  • Important content only appears after JavaScript runs
  • Competitors with weaker offers outrank you
  • You have no clear picture of what search and AI systems think you do

What we deliver

What’s included

  • Technical SEO

    Crawlability, indexation, canonical URLs, sitemaps, robots rules, Core Web Vitals and internal linking, checked and fixed.

  • Structured data

    Accurate JSON-LD for your organisation, people, services, articles, products and FAQs, reflecting what is visible on each page.

  • Entity clarity

    Consistent names, descriptions and relationships between your company, people, services and work, so search and AI systems describe you correctly.

  • Answer-friendly content

    Content architecture with descriptive headings, concise summaries and genuinely useful question-and-answer sections where they help.

  • AI search visibility

    AI crawler access, server-visible core content, and supplementary resources such as llms.txt where they are useful.

  • Monitoring

    Search Console, analytics and periodic checks of how AI assistants describe and recommend you.

Approach

How it works

  1. 01

    Baseline

    We audit technical health, content and structured data, and check how AI assistants currently answer questions about you.

  2. 02

    Prioritise

    We rank fixes by impact and effort, starting with what blocks crawling and understanding.

  3. 03

    Implement

    We make the changes in your codebase or CMS, or work alongside your developers.

  4. 04

    Measure

    We track indexation, rankings, traffic and AI answer quality, and keep improving.

Related work

Where we have done this

Questions

Common questions

What is AEO?

Answer Engine Optimisation: making your content easy for AI assistants and answer engines to understand, quote and recommend. You may also see it called GEO (Generative Engine Optimisation). It builds on good SEO rather than replacing it.

Is llms.txt enough to appear in AI answers?

No. An llms.txt file can be a helpful supplement, but AI systems mainly rely on crawlable content, clear structure, structured data and consistent facts across the web.

Can you work on a site you did not build?

Yes. We regularly audit and improve existing websites, either making changes directly or briefing your development team.

Let’s talk about your seo, aeo & ai search project.

A new website, a migration, an app, a prototype or a problem you have not named yet. Send a short brief and Jason will reply personally.