Marketing9 min read
Stop Planning Events. Start Designing Behaviour.
Why exhibitions and venues should move beyond event planning and design visitor behaviour through gamified discovery.
Jason Leven·
Read more Insights
Thinking on AI search
Expert perspectives on Generative Engine Optimization, AI-powered retail, and the future of search — written by the GoNow Productions team.
AI13 min read
GEO Optimisation: How to Get Your Business Recommended by AI Search
AI-powered search tools like ChatGPT, Perplexity, and Google AI Overviews are changing how consumers find businesses. Traditional SEO is no longer enough. Here's your practical guide to GEO — Generative Engine Optimization.
Jason Leven·
Read more AI5 min read
How Large Retailers Can Dominate AI Search in 2026
Large retailers have a structural advantage in AI search — vast product catalogues, brand authority, and the resources to invest in data infrastructure. Here's how to use it.
Jason Leven·
Read more AI5 min read
The Silent Shift from Maps to AI Answers
For a decade, local businesses could rely on Google Maps for discovery. That channel is being quietly displaced by AI assistants that answer 'near me' questions directly — without a map.
Jason Leven·
Read more Retail5 min read
The Uncomfortable Truth About Physical Retail in 2026
Physical retail is experiencing an AI-driven disruption that most shopping centres and brands are not yet prepared for. The stores that survive will be the ones that make their data legible to AI.
Jason Leven·
Read more AI4 min read
Agentic Shopping Has Arrived
AI agents that browse, compare, and purchase on behalf of consumers are no longer science fiction. The implications for retail brands are profound and immediate.
Jason Leven·
Read more AI5 min read
Be Seen by AI: Why Your Store Needs AI Search Optimisation
AI-powered search engines are becoming the primary discovery channel for consumers. If your store isn't optimised for ChatGPT, Gemini, and Perplexity, you're already invisible.
Jason Leven·
Read more Marketing5 min read
Marketing Solutions for Retail: The AI Era Playbook
Retail marketing in the AI era requires a fundamental rethink. The brands and centres that thrive will be those that treat their data as a marketing asset — not just an operational record.
Jason Leven·
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